Tag Archives: color psychology

So a hairy biker goes into a bar and orders an appletini…

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Cosmos, appletinis, and Sex on the Beach…what colors are these popular drinks? Various shades of pink, orange, yellow, red, and light green. And who likes these drinks usually? Girls. Why? Because a lot of girls like pretty things in pretty colors. It’s just that simple! In fact, when I was at the airport coming back from Thanksgiving break, the lady at the bar made me a special drink that she had concocted herself–it was called Rainforest and was such a pretty lime green color and of course tasted tropical too. But, my dad loved the drink too which shows that of course it’s not only girls who can like fruity, yummy, “girly” drinks…(side note: guys, if you like the way a drink tastes, just drink it! Don’t even worry about looking like a girl or a pansy.)

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Sex on the Beach drink (Image by Thiago Martins via Flickr)

But anyways, my point here is to point out how companies and even bars use colors to target a particular audience. Today, I bought a pack of drinks called “Mojo.” It’s a malt beverage the flavor I had was strawberry and kiwi, but the colors and bottle design is what really tells you who the company made this drink for. The bottle is extremely skinny, which I’ve noticed a lot of “female-targeted” drinks do, like if you’ve seen this margarita called “Skinny Girl”, it’s made with far less calories than a typical drink, and it’s in a really skinny, tall bottle, which is reminiscent of a skinny figure which let’s face it, a lot of women in our society place importance in or appeal to be. So, back to the colors of “Mojo”, it’s got a hot pink and yellow stripe pattern going down the bottle, and we all know the color pink is associated with girls.

Skinny Girl Margarita time! --- IMAG0676

Image by J-Ezzy via Flickr

Now, let’s compare this to beers. What colors are beers in cans usually? They consist of a mix of blue, silver, beige, dark burgundy, just regular simple uncomplicated colors. And beers in bottles? The bottles are dark brown, green, or clear…but that actually has more to do with light affecting the quality of the beer. So let’s look at the labels…let’s take for an example Harpoon’s 100-Barrel Series. This has a very dignified, classic, no-frills label. No fun, bright colors or kitschy patterns and designs.

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Harpoon beer (Image by Kurt Schlachter via Flickr)

It’s not rocket science to figure out that things marketed towards guys won’t look cute and super adorable and sunny and bright…although that’s not to say that guy-targeted things will look boring! Anything but that! But just saying that in general, things marketed towards girls will use colors like pink or red more and bright colors too to attract their attention because girls really just do like pretty things. But, this is just a generalization. If you’re a dude with an unquenchable passion for cosmos, go ahead and have ’em!  And for my girls who love to chug beer, go out and get ’em!  There’s nothing that you can’t or shouldn’t do just because “it’s weird” or it’s not common.

Ever wonder why McDonald’s has kept the same red and yellow logo for years?

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Coming from a family of artists, I’ve always been fascinated with all the different colors there are.  I love colorful things, and I think the world just might be a happier place if there was more color in our lives.  As I grew older, I found myself wondering, “Why do we do the things we do?”  What things subconciously affect our decisions and influence our opinions?  Why is that I always feel so sleepy trying to study in my boyfriend’s room, which is almost completely blanketed in blue?  Why out of all the flowers there are, a field of yellow sunflowers makes me feel the happiest, and carefree like a child again?

The psychology, symbolism, and meanings of color are very much a part of our daily lives, whether we know it or not.  It can affect our appetite, mood, potential to get a task done, and the possibility of attracting the eye of a potential employer, or the gorgeous guy across the room…  I love color and am endlessly enchanted by all the different ways in which it affects our lives, as well the beauty of each distinct, unique color.

So, to start out, I’m going to post a short summary on basic colors and their meanings in the Western world (summarized from this website) and how it affects us mentally and physically.

Black:

  • authority, power, stability, strength
  • associated with intelligence, also evil
  • color of grieving
  • evokes strong emotions, can be very depressing and sinister
  • can make us feel inconspicious
  • mysterious evoking a sense of potential and possibility
White:
  • purity, cleanliness, neutrality
  • aids mental clarity
  • encourages us to clear clutter/obstacles
  • enables fresh beginnings
  • associated with creativity (white boards, blank slates)
Gray:
  • timeless, practical, solid
  • associated with loss, depression, old age, feelings of nothing
  • unsettling
Red:
  • draws attention
  • increases enthusiasm
  • color of energy, movement, and excitement
  • encourages action and confidence
  • the symbol of life, the color of love and sexuality
  • most appetizing color
Blue:
  • causes the body to produce chemicals that are calming
  • can also feel cold and uncaring
  • associated with steadfastness, dependability, wisdom, loyalty
  • cooling
  • can help people to stay calm and be focused
Green:
  • color of growth, nature, money
  • causes the least eye fatigue because it is easy to process
  • soothing
  • helps alleviate depression, nervousness, anxiety
  • offers a sense of renewal, self-control, and harmony
  • but also color of envy
Yellow:
  • optimism, enlightenment, happiness
  • mentally stimulating
  • encourages communication
  • brain actually releases more serotonin when you see yellow
  • stimulates the nervous system
  • shades of golden yellow carry the promise of a better future
  • can also represent caution and cowardice
Orange:
  • warmth, energy, ambition
  • stimulates activity and appettite
  • associated with a new dawn in attitude
Purple:
  • wealth, prosperity, rich sophistication
  • stimulates the area of the brain used in problem solving
  • calms the mind and nerves
  • encourages creativity
  • offers a sense of spirituality
Brown:
  • stability, reliability, approachability
  • color of the earth- associated with things that are natural/organic
  • feeling of wholesomeness
  • offers a sense of orderliness
English: McDonalds' sign in Harlem.

Image via Wikipedia

Now that you’ve read a little bit about color psychology, you can probably guess that McDonalds uses red and yellow in their logo because red is known to evoke hunger and raise blood pressure, and yellow stimulates the appetite because it is related to happiness and comfort.

Here’s a really interesting quiz that tells you about your personality- what you’re current mindset is, what problems are bothering you, what things make you stress out, etc.  Of course this isn’t psychologist-certified or anything, but the results are actually strangely close to the truth!  Try it out- it only takes a few minutes!  And who knows, maybe it’ll even give you some insight into problems you’ve been pushing further and further into the back of your mind…

Take the color quiz!