The color of happy brides, innocent babes, cleanliness, and new beginnings, white is associated with all things untainted, safe, and peaceful. But, did you know that in Eastern parts of the world, white is the color of death and mourning? In Japan, a white carnation symbolizes death. In China, Vietnam, and Korea, white is worn instead of black at funerals. Why? Because white is associated with the winter time, during which nature is dead. The cold snow blankets over everything, snuffing out life. Nothing survives in the winter, everything must die and come to an end.
Color symbolism varies dramatically between different cultures around the world who see colors in different ways, and have come to prescribe different meanings to it due to the completely different situations and environments that a culture is part of. What one culture might see as the color of harmony and trust, another might see as the color of greed and evil. Below is what I thought was the most interesting difference in connotations of color in non-Western cultures I picked from about.com’s page on the topic. (You can check out the full list of other colors’ meanings by clicking on the link.)